Must is a Greece-based retailer specializing in student bags, targeting primary, secondary, and university students. The brand focuses on high-quality, functional, and diverse designs to meet the needs of different age groups.
Collaboration Goals
Provide high-quality student bags that comply with brand standards
Meet the practical needs of students across different age ranges
Ensure a stable supply chain and on-time delivery
Our Approach
Optimized bag layout, load-bearing structure, and comfort based on student usage habits
Confirmed details through multiple rounds with the client, including structure, hardware, fabrics, and functional features
Produced functional samples and conducted several rounds of optimization to ensure usability and aesthetic appeal

Key Highlights
Strict adherence to Must’s brand standards, ensuring consistency across every batch
Comprehensive quality control, guaranteeing reliable product quality
Customized printed patterns, zipper pulls, and logo plates to highlight brand identity
Packaging fully meets client requirements, ensuring smooth logistics

Results & Value
Helped Must stabilize the supply chain and strengthen market competitiveness for student bags
Enhanced brand image and customer satisfaction
Laid the foundation for future product innovation and market expansion
Established a long-term, trusted partnership that has lasted for many years